Data Management

To target and add new members, and send relevant and more targeted information to current members, you need to identify, improve, and manage pertinent information. What is important to members? What is affecting members? What do they value? How can you better provide what members value?

VP team members are experts at data management and tracking the information you need to know to improve your success rate. We provide the information and consult how to make your marketing efforts relevant to the needs of your membership.

Improve deliverability, reach the right prospects, reduce mailing and e-mail costs, improve response rates. We work with you to identify and diagnose current member data, then design a marketing approach for your current and prospective member efforts.