Sequencing and Market Testing

Sequencing and Market Testing

While helping clients with less-than-successful promotions, some of our greatest breakthroughs have been helping them further improve current, successful promotions.

With our THINK Enterprise software system, and our digital printing capabilities, we can conduct market testing and measure different copy points, pricing points, payment options, and more. In addition, because of THINK, we can do the same for viral e-marketing. Did the Tuesday afternoon e-mail work better than the Friday afternoon version? And the answer can be complex: Friday may have had more opens and click-through rates, but Tuesday may have seen a better pay-up. Which yielded the better end-result? And, furthermore, we’ve found a few associations who are employing an entirely digital strategy, and their open and click-through rates are unacceptable. We show them how printing can be a successful, cost-effective part of the mix.

Finally, proper sequencing can lower cost significantly. Lower-cost methods first? Or, higher response methods first? We can help guide you, verifiably, through this process in order to optimize your response, renewal rate, and cost.