Everybody needs socks, so why isn’t there a magazine about socks? There are tens-of-thousands of people who are passionate about their calico cats, so why isn’t there a magazine about calico cats? On the other hand, very few people, worldwide, are enthusiasts about steam engines, so why is there a successful magazine about steam engines and backyard railroading?
These are marketing questions we have to answer before launching a publication, or helping our clients launch a publication. Just because there are “lots of people” who buy socks, it doesn’t mean that people are passionate enough about the subject to be entertained and subscribe. And, just because there are lots of people who own a calico, this doesn’t mean that you can find them, even in today’s hyper-active information world. However, when you can isolate an audience and build value, and they are willing to pay for information about their “passion,” VP Demand Creation Services is world-class in helping you find and attract your audience.
VP Demand Creation Services is the second largest consumer publisher, behind Crain Communications, in the State of Michigan, and the largest custom publisher.
Succeeding as a publisher or custom publisher depends on a world-class team of editors, designers, website technicians, advertising sales representatives, marketers, circulation experts, and data managers. VP has the team.
By producing 10 of our magazines and over 30 custom publications for clients and associations around the country, VP Publishing has the expertise to help its clients succeed, and the experience to help them avoid costly mistakes.