Redemption Services

Our foodservice clients utilize redemption offers as a strategic marketing tool to achieve many, many objectives: (1) develop volume for new products in order to gain slots with distributors; (2) reward loyalty in response to competitor offerings and private label competition; (3) create a longer selling curve for new product releases; (4) gain market share for specific SKU’s, or in specific regions; (5) build a database of customers for future marketing initiatives; (6) create product bundling opportunities with current customers; (7) and many, many more.

VP Demand Creation Services executes these transactions with industry-leading accuracy and timeliness.

Frequently, we have foodservice customers coming to us because their current redemption services supplier is very slow in processing their redemptions, or because the foodservice company is trying to process redemptions internally. And, when that bucket of mail arrives, and it is bigger than the one from the previous day, and the day before, they realize they cannot sustain the effort and serve their operators. Complaints are sure to follow, quickly and in volume.

Here are some of the unique features of our Redemption Services Team and Process at VP:

  • Real-time on-line reporting and dashboards;
  • A full suite of problem letters addressing operators who bought a competing product, missed the submission deadline, fell-short of volume requirements, and many, many other “bumps” in processing an accurate transaction. We make sure we follow our customers’ rules while handling all of the communication gracefully and tactfully.
  • A team to handle in-bound operator and sales inquiries via e-mail and a toll-free phone line.
  • Data mining to identify cross-selling and cross-marketing opportunities. This is helping our manufacturers work with each other to identify trends and new leads.

Here are some of the innovations our customers have enjoyed from VP in recent years and months:

  • At the request of our Customer Focus Group, an on-line redemption processing portal for our customers and their operators.
  • Part of the on-line redemption portal allows for our manufacturers to conduct marketing research with their operators.
  • The on-line portal was Step #1 in our innovation plan; Step #2 is an on-line app where operators, brokers, and sales reps can check status of rebate payment.

Give us a call, as we’d be happy to develop a proposal and business development plan for your redemption processing.