Our foodservice clients utilize redemption offers as a strategic marketing tool to achieve many, many objectives: (1) develop volume for new products in order to gain slots with distributors; (2) reward loyalty in response to competitor offerings and private label competition; (3) create a longer selling curve for new product releases; (4) gain market share for specific SKU’s, or in specific regions; (5) build a database of customers for future marketing initiatives; (6) create product bundling opportunities with current customers; (7) and many, many more.
VP Demand Creation Services executes these transactions with industry-leading accuracy and timeliness.
Frequently, we have foodservice customers coming to us because their current redemption services supplier is very slow in processing their redemptions, or because the foodservice company is trying to process redemptions internally. And, when that bucket of mail arrives, and it is bigger than the one from the previous day, and the day before, they realize they cannot sustain the effort and serve their operators. Complaints are sure to follow, quickly and in volume.
Here are some of the unique features of our Redemption Services Team and Process at VP:
Here are some of the innovations our customers have enjoyed from VP in recent years and months:
Give us a call, as we’d be happy to develop a proposal and business development plan for your redemption processing.