Hagerty selects VP Demand Creation Services for Hagerty Drivers Club membership marketing support

For Immediate Release

TRAVERSE CITY, Mich. (December 3, 2018) ­– VP Demand Creation Services today announced that it has been chosen by Hagerty to provide marketing support for its new membership model called Hagerty Drivers Club.

Billed as the ultimate experience for people who love cars, Hagerty Drivers Club membership includes a unique combination of services, discounts and experiences, including premium access to Hagerty’s valuation tools, its award-winning Hagerty magazine, members-only events and more.

“VP Demand Creation has been an excellent provider of marketing support to our sales team and our agency partners, so partnering with them on Hagerty Drivers Club was an easy choice,” said Eric Kurt, vice president of Hagerty Drivers Club.

Dave Moore, VPDCS president and CEO, said: “Our company’s history of subscription marketing, membership marketing and data and transaction management positioned us to serve the next wave of Hagerty’s consumer marketing efforts to its members. We are thrilled that our team and our skills match up with Hagerty’s strategic direction.”

Hagerty is an automotive lifestyle brand dedicated to the love and protection of driving, and the world’s largest provider of specialty insurance to vintage vehicle enthusiasts.

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan, since 1969. For more information, please visit www.vpdemandcreation.com.

Contact Information:

McKenzie Decker, Marketing Manager
VP Demand Creation Services