M22 Partners with VP Demand Creation Services for Microadventure Campaign

Traverse City, Mich. (November 5, 2018) – Northern Michigan symbol and regional advocate M22 has selected VP Demand Creation Services to help execute their M22 Microadventure initiative. The campaign is designed to encourage people to explore all that Northern Michigan has to offer – regional wines, breathtaking hikes, stunning views of Lake Michigan, and more. M22 is a symbol that inspires people to get out and enjoy natural wonders and appreciate simplicity.

The Microadventure campaign started after M22 realized there was not a place for visitors and locals to receive information regarding day adventures in the region. At their Front Street location in Traverse City, you can find a rack card featuring 30 different micro adventures where M22 shares tips, ideas, and a “locals only” look into the Great Lakes region. In 2019, there are plans to add an additional 10 adventures.

“As I travel the country, people I meet who have an affinity with Northwest Michigan are thrilled to engage in a discussion about the beauty and natural wonders of our home,” shared VP Demand Creation Services President Dave Moore. “When I travel the country and see an M22 bumper sticker or an M22 shirt in an airport, or if I am sporting one of my M22 shirts or “Love Michigan” hoodies, people nod in approval. It’s a not-so-secret society of advocates. M-22 was a road. Then it became a brand. Now, it’s a passion. We’re honored to be an active part of the passion.”

“Anytime we create a new project we try and keep the business as local as possible. When we started this campaign, we wanted to find a local company that would be able to provide us with high-quality print and marketing services,” stated M22 Chief Operating Officer Nick Madrick. “Working with VP Demand Creation Services on this campaign has been a great partnership. Whenever we have made changes or required a quick turnaround, VPDCS has gone above and beyond to make the process very easy.”

If you’re visiting their shop, M22 encourages visitors to check out the Microadventure section. One of their friendly staff members can guide you through the campaign, answer questions and suggest must-do excursions. Or, head to www.m22.com/blogs/adventure-starts-here to view their full array of Microadventures. For an additional cost, books and a 30-card Microadventure pack are available for purchase. “The ultimate goal of the campaign is to encourage people to simply explore this region,” said Madrick. “It doesn’t cost lots of money or time for each day to be an adventure.”

VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan, since 1969.

Contact Information:

McKenzie Decker, Marketing Manager
VP Demand Creation Services