Naveego is a powerful integrated marketing management tool that assembles data from multiple sources and transforms it into graphic, intelligible displays.
This white paper outlines a few key actions your association can take to better optimize membership marketing initiatives with data, along with one to avoid, within the context of integrated marketing management (IMM). These are not intended as step-by-step instructions. Instead, consider them best practice guidelines for setting your association up for success.
This white paper covers each of these areas in-depth: