IMPOSSIBLE FOODS, Redwood City, CA, has selected VP Demand Creation Services to provide marketing execution services for their fast-growing company.

For Immediate Release

TRAVERSE CITY, Mich. (February 13th, 2019) – VP Demand Creation Services (formerly Village Press), which specializes in fulfillment and marketing execution, is pleased to announce that California-based IMPOSSIBLE FOODS has selected VPDCS to manage their foodservice marketing execution.

“Our mission is to change the world, and the demand for our products is rapidly increasing,” states IMPOSSIBLE FOODS’ Head of Foodservice Channel Marketing, Terry Splane. “We contacted VP Demand Creation Services to help us scale our marketing services quickly. Their reputation for performance and innovation is well-known throughout the foodservice industry, and we need proactive, knowledgeable support.”

IMPOSSIBLE™ meat delivers all of the flavor, aroma and beefiness of meat from cows. But, here’s the kicker: It’s just plants doing the impossible.

According to Dave Moore, President & CEO, VP Demand Creation Services, “Impossible has an unprecedented challenge: they need high-impact on-premise marketing support because customers who order their plant-based burgers do not believe it is not beef. I have had their burgers, and they look, taste and have the mouth feel of a medium-to-medium rare, juicy hamburger. They are succeeding in delivering beef without raising, sacrificing and processing beef. Their products are game-changers, and consumers do not have a reference point for products this good,” adds Moore.

VP Demand Creation Services is an industry-leading special interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan, since 1969.


McKenzie Decker
Marketing Manager
VP Demand Creation Services