Sara Lee Frozen Bakery Renews Fulfillment Partnership with VP Demand Creation Services

TRAVERSE CITY, Mich. (January 9, 2019) –  A leader in foodservice marketing execution, VP Demand Creation Services (formerly Village Press, Inc.) is proud to announce the company has been selected by Chicago-based Sara Lee Frozen Bakery to provide marketing execution services. The marketing relationship between these two companies began in the 1970s with Village Press, Inc., the founding company of VP Demand Creation, providing many of these services for the Chef Pierre Pie Company in Traverse City, MI.

“We have tremendous confidence in VP Demand Creation,” states Sharon Frisch, Senior Customer Marketing Manager, Sara Lee Frozen Bakery. “To lead our industry, our sales team needs prompt, professional support to serve our clients with on-premise marketing and merchandising efforts. Before, during and after our transition with Tyson Foodservice, VP Demand Creation was a constant, steady supplier to make sure we met our promises to our foodservice operators.”

VPDCS President, Dave Moore, states, “We are a leader in our industry because of our legacy relationship with Sara Lee Frozen Bakery and, prior to that, Chef Pierre. We’ve been honored to help their customers succeed and be more profitable because they sell Sara Lee Frozen Bakery products.”

Sara Lee Frozen Bakery is a world-class producer of a wide variety of baked goods that enhance any dining occasion, with an intense focus on delivering profitable outcomes for foodservice operators.

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969. For more information, please visit


McKenzie Decker
Marketing Manager
VP Demand Creation Services
(231) 946-7770 ext. 3056