VP Demand Creation Services Partners with ASMP to Offer GS1 Photography to Fulfillment Clients

For Immediate Release

TRAVERSE CITY, Mich. (October 29, 2018) – VP Demand Creation Services (formerly Village Press, Inc.) is pleased to share their newest service offering to clients – GS1 Photography. In 2018, VPDCS has partnered with the American Society of Media Photographers (ASMP) to form a nationwide database of qualified photographers to take photos and name files properly to be GS1 compliant.

GS1 requirements for foodservice manufacturers are a necessity to doing business with their distributors. This universal data requirement includes specific photographs and file naming conventions. There are four images required of a product – an open case shot, inner package shot, raw product shot, and a glamour shot. By becoming GS1 compliant, foodservice manufacturers, distributors, and restaurant operators are creating a more efficient, effective, and visible supply chain all of the way to the consumer.

“Our extensive roster of foodservice manufacturing clients face this challenge. Every one of them. And, at VPDCS, we are a key supplier to the American Society of Media Photographers. Using ASMP’s reach has helped us provide our foodservice clients with a national footprint of pre-qualified, vetted food photographers,” states VPDCS President, Dave Moore. “With ASMP’s nationwide membership, a manufacturer can connect with a professional food photographer in the geographic area of their food processing facilities. We see the ASMP network as a great opportunity for our food clients.”

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969.

Contact Information:

McKenzie Decker, Marketing Manager
VP Demand Creation Services