Who We Are
VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan. With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand.
Just hit “Submit.” We’ll take care of the rest.
The digital world and the tangible world – VP Demand Creation Services has a foot planted firmly in both. We excel on the manufacturing end of the spectrum and crafting your unique execution workflow so that your items, whether digital or physical, are created and delivered according to your consumers’ and your expectations. Our capabilities with conventional and digital printing, warehousing, fulfillment, redemption processing, event asset management, customizable point-of-sale website portals, and competitive shipping and mailing services make us ready to assist you with executing vital tasks to move your business forward and operating smoothly.
Leave the nitty-gritty to us so that you can focus on more important matters.
Important matters such as growing your business. We’ve been partners with a wide range of businesses, associations, non-profits, and magazines for more than 30 years. With services that include graphic design, editing, printing, mailing, call center support, renewal and promotions execution, circulation management, data management and reporting, social media generation and management, e-mail marketing, and surveying, VP Demand Creation Services can support your efforts to find, grow, and engage your target audience so that you have happier consumers and a stronger bottom line.
How We Move the Needle
Fulfillment Center & Client Websites
Fulfill all of your marketing support needs (static, customizable, premiums, etc.) within one business day.
Digital & Conventional Printing
A full-range of print technologies to address your marketing needs and add oomph to your marketing materials.
Warehousing
Take out the busy work and take advantage of our warehouse space to store your fulfillment products, membership kits, or magazine issues.
Customizable Point-of-Sale
Create customized items to support your marketing and sales initiatives.
Redemption Processing
Achieve your marketing objectives with VP Demand Creation Services’s suite of redemption capabilities.
Event Asset Management
Build and track show kits while maintaining visibility to these crucial items – available on the road via mobile app.
Digital Asset Management
Efficiently manage your digital assets and control their distribution.
Co-Shipping
Industry-exclusive innovation accumulates orders from multiple websites to split shipping costs.
Business Intelligence
Develop custom reports to access organizational data such as marketing campaigns and cost savings, plus identify trends.
Mailing Services
We receive your mail list and printing specifications, and we make sure you don’t spend more than you have to at the Post Office.
Call Center
Experience support and care by our friendly, skilled service team.
Financial Transactions
Shopping cart technology that supports a variety of financial transactions, including credit card payments and points accruals.
Membership Management
Make sure your members receive their magazine issues on time and in relation to their join and expiration dates.
Consulting
Need a sounding board? Take advantage of our experience and knowledge.
Graphic Design
Whether it’s obsessing over typography, revamping a color scheme, or protecting a brand, we’re passionate and steadfast in our mindset to create fresh, innovative pieces that fit your association.
Content Marketing
Support an omni-channel experience - engage your audience by communicating through social media, newsletters, email marketing, and more.
Publishing
Connect with readers across the spectrum with an eye-catching, tangible member benefit by sending them a magazine.
Surveying
Provide yourself with actionable data to make informed decisions about how to add value for your target market and influence the future.
Advertising Sales
Increase your non-dues revenue sources! We offer customized solutions to fit each clients’ individual print and digital advertising objectives.
Client Focus Group
Our clients speak. We listen. Help us move the needle of our company to the direction of your marketing initiatives.
“Best decision we ever made was engaging Village Press followed by hiring Dianne as our Editor
and now Executive Director.”
— Brian Cameron, Executive Director, Malibu Mirage Owner Pilots Association
“I feel you have done a great job teaching me all you do. Always welcoming, always informative. What I left with were more ideas of ways to work with VP on projects. I left more informed about ‘new possibilities’ and where the printing industry has advanced. Versioning and the small runs we need are doable. Your knowledge base is invaluable.”
— Kristi Dockter, Director of Marketing, City Opera House
“Our brochures look fantastic, and we are getting great feedback. Thanks so much!”
— Lorri Hathaway, Executive Director, Leelanau Peninsula Wine Trail
“I want to express my gratitude to VP Demand Creation Services and all of your employees for the excellent job you have been doing in printing the Michigan Industrial and Technology Education Society (MITES) Journal for the last few years. Changing to VP permitted a great improvement in Journal quality while holding costs to a reasonable level. Your employees have always been professional and willing to go the extra bit to help the customer. It is a pleasure to work with them.”
— Rick Silet, Editor, Michigan Industrial and Technology Education Society Journal
“The Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) sought to change the look of its annual Michigan RV & Campgrounds directory. VP Demand Creation Services created a new format that has proven to be popular with RV and camping enthusiasts. Members’ advertising participation has increased significantly. In addition to the directory, VP manages our social media offerings and our presence shows a steady increase month over month.”
— Bill Sheffer, Executive Director, MARVAC
“I’m just back from the Grand Rapids RV show where I received my first copy of the new directory. It’s beautiful! The cover is genius; LOVE it! I just wanted to let you all know what a wonderful job you have done. It is evident just how much you are all invested in this project. The improvements you’ve delivered each year are impressive and appreciated.”
– Gary Becker, President, Indigo Bluffs RV Park and Resort
“VP Demand Creation Services goes above and beyond what I expect from a fulfillment company. We are very happy to have a strategic partner that is willing to evolve and grow with us as a business. The Event Asset Management platform is a smart addition to the VPDCS portfolio, and we are thrilled to take advantage of it. We finally have the visibility and traceability of our trade show assets that we’ve always desired. With the help of the VPDCS team, we are able to streamline the shipping, receiving, and inspection of trade show items, saving my team hours, if not days, of work.”
– Jill Kinslow, Brand Manager, Massimo Zanetti
“I forgot about the un-complicatedness of doing business with you.”
– John Lehmann, National Restaurant Association, former IFMA (International Foodservice Manufacturers Association) and Unilever contact and winner of Unilever’s Employee Award for “Project Michigan”
“Thanks so much, Debbie (Wakefield), your team is a bunch of lifesavers!”
– Kristen Trueworthy, Marketing Manager, High Liner Foods, after completing a re-design and quick turnaround of their full-line brochure just in time for their inaugural sales meeting with newly acquired Icelandic Seafoods.
The History of VP Demand Creation Services
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At the young age of 24, Bob Goff opens Village Press (VP) – the first large printing company north of Grand Rapids, Michigan.
Bob Goff diversifies VP’s service offerings and ventures into the foodservice industry, designing and printing marketing material for Chef Pierre.
VP purchases a new poly bagger. Clients now have the ability to include marketing material or a renewal notice with their publication.
Diversifying once again, VP branches into the association industry by securing one of their first clients, the American Bonanza Society.
VP moves into custom magazine publishing. Jump ahead to 2017 and VPDCS has over 30 publications!
Current President, Dave Moore, comes on board at VP and later purchases the company with Chief Financial Officer, Scott Lizenby.
The KBA, Koening & Bauer AG, 8-Color press is purchased. This press is still producing magazines today.
VP purchases a Nexpress, giving clients print on-demand, variable and highly customizable marketing options. The equipment was retired in 2018.
Once again, VPDCS makes history in Northern Michigan by purchasing an HP Indigo 12000 digital press.
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