VP Demand Creation Services Lands C.H. Guenther & Son Redemption Business

For Immediate Release

March 1st, 2018

Traverse City, Michigan: After conducting a nation-wide search, VP Demand Creation Services (formerly Village Press) has been selected by San Antonio, Texas-based foodservice manufacturer, C.H. Guenther & Son, for coupon redemption processing. The oldest continuously operated milling company in the United States, C.H. Guenther is a leading supplier of gravies and sauces, baking mixes and other value-added grain-based food products to foodservice and select consumer markets in North America and Europe.

Foodservice Marketing Specialist, Chrissy Shea, with C.H. Guenther shares, “The outreach from the VP Demand Creation Services team was indispensable. The tools they shared with our team, like Power BI reporting, will help our foodservice marketing team be more efficient and effective in our redemptions. I look forward to our partnership with VPDCS.”

“We have been pursuing a relationship with the C.H. Guenther team for my entire 19-years. They are a market leader, and being selected by them is quite an honor for us,” shares VP Demand Creation Services President, Dave Moore. “I’m looking forward to providing a very high-value business service for C.H.G., and seeing where this relationship can grow in the years to come.”

VP Demand Creation Services is a nationally-recognized fulfillment services company, an industry-leading special-interest magazine publisher, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969.