VP Demand Creation Services Lands Sugar Foods Corporation Fulfillment Business

For Immediate Release

November 1st, 2017

Traverse City, Michigan: VP Demand Creation Services (formerly Village Press, Inc.) is proud to announce they have been selected by Westlake Village, California-based foodservice manufacturing company Sugar Foods Corporation to manage their fulfillment and online sales and broker website, as well as collate sample product kits and kit distribution. In 2018, the partnership will grow to include managing customizable point of sale items and processing Sugar Foods rebates.

“We conducted a national search,” stated Chris Travisano, Senior Vice President of Sales and Marketing. “After vetting numerous companies, we named two finalists, and we selected the team at VP Demand Creation. Their expertise, responsiveness, project-management, and implementation were all factors in this important go-to-market decision.”

Sugar Foods Corporation is a multinational food product company servicing all segments of the marketplace – from foodservice to retail and specialty and international markets. Their products cover a broad range of consumer known brands to mainstream commodity items, such as Blue Diamond, Fresh Gourmet, and N’Joy.

VP Demand Creation Services is an industry leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI, since 1969.