VPDCS Announces Signature Breads as New Client


Signature Breads, Chelsea, Massachusetts, and Tempe, Arizona, selected the Traverse City, Michigan-based marketing company to provide best-in-class services in support of their sales and marketing teams’ customer service initiatives.

TRAVERSE CITY, MI (September 17, 2015): VP Demand Creation Services (VPDCS) announced today it has been selected by Signature Breads, an independent, employee-owned commercial bakery, to help execute their foodservice marketing initiatives. VPDCS will support the sales and marketing executives and field sales team of Signature Breads through printing, fulfillment, and redemption services, as well as the development and implementation of a co-branded point-of-sale website.

“The Signature Breads marketing team is aligning their business with key partners who can help them create unparalleled customer service focused on foodservice marketing,” commented Dave Moore, President, VPDCS.  “We’re thrilled to have been selected by their team.”

According to Levon Kurkjian, Director of Marketing & Sales at Signature Breads, “We’ve known VP Demand Creation’s leadership reputation and innovation track record for many years. With the commitment Signature Breads has to always finding new and better ways to serve foodservice and retail customers, we needed a partner that demonstrated an unwavering commitment to exceptional service to support our various customer support and marketing initiatives. We have high expectations, and we know their standards are equal to the task.”


VP Demand Creation Services is a world-class provider of marketing execution services, delivering speed, effectiveness, and knowledge to clients. With an extraordinary array of tools and technologies, we apply equal parts of science and creativity to generate demand for our clients’ services. For more information, visit www.vpdemandcreation.com.

Signature Breads focuses exclusively on baking bread. Their offerings include traditional French crusty breads like baguettes and dinner rolls and they specialize in sandwich carriers in numerous sizes, shapes and flavors.  They also bake niche, specialty breads like boules and carving loaves and breads that address emerging trends like ciabattas and focaccias. For more information, visit www.signaturebreads.com.