C.H. Guenther & Son Transitions Fulfillment to VP Demand Creation Services

For Immediate Release

August 29th, 2018

Traverse City, Michigan: A leader in foodservice marketing execution, VP Demand Creation Services (formerly Village Press, Inc.) is proud to announce the company has been selected by San Antonio, Texas-based foodservice manufacturing company, C.H. Guenther & Son, to grow their marketing execution services. The marketing relationship between the two began in March 2018 when VP Demand Creation Services began processing redemptions for C.H. Guenther. Starting in fall of 2018, C.H. Guenther will transition its fulfillment to VP Demand Creation Services.

“Moving our redemptions to VP Demand Creation Services has been a strategic move for our team in 2018,” exclaims C.H. Guenther’s Assistant Marketing Manager, Chrissy Shea. “Our partnership has provided transparency, cost-savings, and insights into our redemption programs. The obvious choice was to move our fulfillment to VP and we’re looking forward to the team to help guide our future marketing initiatives.”

VPDCS President, Dave Moore, states, “C. H. Guenther is an industry leader, and has aggressive business goals. We are thrilled they have selected us to help them achieve their marketing and sales objectives. Chrissy Shea attended our 11th Annual Client Focus Group in August, and met 10 of our current clients. When speaking with our current clients, I think it became apparent that we weren’t over-promising, and that we consistently over-deliver.”

C.H. Guenther & Son is a leading supplier of gravies and sauces, baking mixes and other value-added grain-based food products to foodservice and select consumer markets in North America and Europe.

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969. For more information, please visit www.vpdemandcreation.com.