VP Demand Creation Services promotes Rebecca L. Mead to Chief Financial Officer & Director of Employee Success

For Immediate Release

TRAVERSE CITY, Mich. (January 14, 2019) – A leader in magazine and custom publishing, printing, membership marketing and foodservice marketing, VP Demand Creation Services (formerly Village Press, Inc.) is proud to announce the company has promoted Rebecca L. Mead to Chief Financial Officer & Director of Employee Success.

“We have tremendous confidence in Rebecca,” states Dave Moore, the company’s President & CEO. “Rebecca provides a unique combination of financial leadership and human resource acumen. Being a leader in our selected markets requires being a leader for our employee stakeholders. Rebecca’s expertise helps us accomplish this.”

“Furthermore, “ adds Moore, “our Finance Team is mission-critical in delivering our value proposition. For our association clients, we are managing their receivables for advertising sales and, in many instances, for their membership dues, as well. For our foodservice clients, we are processing rebates to their clients, and managing the associated bank accounts. Very few finance departments are actively involved in a company’s value proposition. Ours is very involved.”

A graduate of Central Michigan University, Rebecca Mead brings over 30 years of experience to VP Demand Creation Services. She has served in a number of industries – banking, retail, radio, and currently manufacturing. In addition, Rebecca has been responsible for the finance and accounting of small-sized companies ($5 million) to larger organizations ($50 million). She is currently an active member of the Traverse Area Human Resources Association.

VP Demand Creation Services is an industry-leading special-interest magazine publisher, a nationally-recognized fulfillment services company, a turnkey provider of out-bound and in-bound marketing services, and a commercial and digital printing services company based in Traverse City, MI since 1969. For more information, please visit www.vpdemandcreation.com.

McKenzie Decker
Marketing Manager
VP Demand Creation Services
(231) 946-7770 ext. 3056