Who We Are

VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan. With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand.

Just hit “Submit.” We’ll take care of the rest.

The digital world and the tangible world – VP Demand Creation Services has a foot planted firmly in both. We excel on the manufacturing end of the spectrum and crafting your unique execution workflow so that your items, whether digital or physical, are created and delivered according to your consumers’ and your expectations. Our capabilities with conventional and digital printing, warehousing, fulfillment, redemption processing, event asset management, customizable point-of-sale website portals, and competitive shipping and mailing services make us ready to assist you with executing vital tasks to move your business forward and operating smoothly.

Leave the nitty-gritty to us so that you can focus on more important matters.

Important matters such as growing your business. We’ve been partners with a wide range of businesses, associations, non-profits, and magazines for more than 30 years. With services that include graphic design, editing, printing, mailing, call center support, renewal and promotions execution, circulation management, data management and reporting, social media generation and management, e-mail marketing, and surveying, VP Demand Creation Services can support your efforts to find, grow, and engage your target audience so that you have happier consumers and a stronger bottom line.

How We Move the Needle

Fulfillment Center & Client Websites

Fulfill all of your marketing support needs (static, customizable, premiums, etc.) within one business day.

Digital & Conventional Printing

A full-range of print technologies to address your marketing needs and add oomph to your marketing materials.


Take out the busy work and take advantage of our warehouse space to store your fulfillment products, membership kits, or magazine issues.

Customizable Point-of-Sale

Create customized items to support your marketing and sales initiatives.

Redemption Processing

Achieve your marketing objectives with VP Demand Creation Services’s suite of redemption capabilities.

Event Asset Management

Build and track show kits while maintaining visibility to these crucial items – available on the road via mobile app.

Digital Asset Management

Efficiently manage your digital assets and control their distribution.


Industry-exclusive innovation accumulates orders from multiple websites to split shipping costs.

Business Intelligence

Develop custom reports to access organizational data such as marketing campaigns and cost savings, plus identify trends.

Mailing Services

We receive your mail list and printing specifications, and we make sure you don’t spend more than you have to at the Post Office.

Call Center

Experience support and care by our friendly, skilled service team.

Financial Transactions

Shopping cart technology that supports a variety of financial transactions, including credit card payments and points accruals.

Membership Management

Make sure your members receive their magazine issues on time and in relation to their join and expiration dates.


Need a sounding board? Take advantage of our experience and knowledge.

Graphic Design

Whether it’s obsessing over typography, revamping a color scheme, or protecting a brand, we’re passionate and steadfast in our mindset to create fresh, innovative pieces that fit your association.

Content Marketing

Support an omni-channel experience - engage your audience by communicating through social media, newsletters, email marketing, and more.


Connect with readers across the spectrum with an eye-catching, tangible member benefit by sending them a magazine.


Provide yourself with actionable data to make informed decisions about how to add value for your target market and influence the future.

Advertising Sales

Increase your non-dues revenue sources! We offer customized solutions to fit each clients’ individual print and digital advertising objectives.

Client Focus Group

Our clients speak. We listen. Help us move the needle of our company to the direction of your marketing initiatives.

Contact Us